Indigenously is a brand created by Alexei Letendre, a 21-year-old entrepreneur from the Alexis Nakota Sioux Nation in Treaty 6 Territory, Alberta, Canada. Born and raised on his reservation, Alexei’s vision for Indigenously emerged one night in his mom’s basement, where he poured his thoughts into a journal and began a journey to create something that would inspire and empower.

At its core, Indigenously is about more than just clothing—it's about empowering Indigenous youth to chase their dreams and showing them that anything is possible as long as they keep showing up. The brand reflects Alexei’s belief that perseverance and self-expression can break barriers and create positive change.

Each design crafted by Indigenously is rooted in culture and tradition, with a commitment to telling stories that connect Indigenous peoples and the world around them. The brand brings together elements of heritage, personal experience, and creativity, transforming them into wearable art that celebrates who we are, where we come from, and the journeys we’re on.

By supporting Indigenously, customers are not just purchasing unique, meaningful designs—they’re helping to uplift Indigenous voices and inspire the next generation. Every piece is a step toward empowering the youth and showing them that with determination, they can achieve their dreams.

Indigenously is more than a brand; it's a testament to resilience, culture, and the power of community.